Shopping platform LTK names new international GM

By

Nigel TAYLOR

Published
Nov 4, 2022

Creator-guided shopping platform LTK has expanded its executive leadership team, hiring well-connected former Groupon and eBay executive Jeremy Paterson as general manager of its international division.

Prior to LTK, Paterson led international teams and operations for a variety of marketplaces and platforms, also including Amazon. Most recently, he led international operations for Groupon as well as fast-growth businesses Voucher Cloud and Giftcloud.

Paterson led efforts to expand into new markets and drive growth. Working with some of the world’s biggest brands and small businesses across the fashion, lifestyle, health & beauty industries, “he was responsible for growing customer acquisition, loyalty and retention through the Groupon platforms”, said LTK.  

And it’s a timely hire at a crucial time, as LTK is “aggressively growing its three-sided marketplace for brands, shoppers and creators around the world”.

With operations now on five continents, the business has recently expanded its presence beyond core markets of the UK, France, Germany, Brazil, Australia, China and South Korea, and into Italy, Spain, The Netherlands and New Zealand.

Based in London, Paterson will lead efforts to “advance the opportunity for creators, brands and shoppers in international markets to leverage the LTK platform”. 

“As the inventor of Creator Commerce, we look forward to delivering solutions for the needs of brands, shoppers and creators in more markets around the world,” said Baxter Box, co-founder and CEO of LTK. “We’re excited to welcome Jeremy as we advance our platform and lead the next era of commerce globally.” 

Paterson added: “LTK has been a driving force behind enabling lifestyle creators to propel their businesses forward, while innovating the retail industry and how they engage customers. I believe in the opportunity LTK delivers for creators, brands and shoppers, and I’m thrilled to join at a time of tremendous growth to expand the company’s innovative solutions globally.”