×
86
Fashion Jobs
BESTEAM PERSONNEL CONSULTANCY LTD.
Chief Financial Officer
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Sales Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Manager/Sales Executive (Denim Fabric)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Executive
Permanent · CLEARWATER
A LA SOURCE...
Responsable Commercial Export Asie (H/F)
Permanent · CENTRAL
SHISEIDO
Manager - Marketing, Professional Business Division
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager (Baby Wear) - Dongguan
Permanent · TIJUANA
BESTEAM PERSONNEL CONSULTANCY LTD.
Garment Technician (Woven)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Garment Technician
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Product Manager (Intimate)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Marketing Executive / Marketing Supervisor / Assistant Marketing Manager
Permanent · CLEARWATER
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Technical Manager
Permanent · TIJUANA
SHISEIDO
Senior Officer - Business Planning, Nars And Bare Minerals
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Global Product Compliance Specialist
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager - Woven (Station in Cambodia)
Permanent · CLEARWATER
SHISEIDO
Senior Business Analyst - Project Management, Information And Technology Transformation
Permanent · Hong Kong
SHISEIDO
Retail Sales Manager, Clé de Peau Beauté
Permanent · Hong Kong
PUMA
Manager, Operations
Permanent · Hong Kong
RALPH LAUREN
Assistant Operations Manager (Citygate)
Permanent · Tung Chung
BESTEAM PERSONNEL CONSULTANCY LTD.
Senior E-Ecommerce Executive
Permanent · TIJUANA
Translated by
Isabelle Crossley
Published
Jun 15, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Shiseido launches its perfumes on Tmall

Translated by
Isabelle Crossley
Published
Jun 15, 2021

Japanese cosmetics group Shiseido is looking to win over young, Chinese luxury consumers, and more broadly speaking, consumers in the Asia-Pacific region, with the three key brands in its perfume portfolio: Issey Miyake, Narciso Rodriguez, and Serge Lutens.


The 'Musc Noir' perfume by Narciso Rodriguez - DR


In order to reach its target, the group is strengthening its partnership with Alibaba and is launching these three perfume brands on its Tmall e-commerce platform. The shopping platform counts around 700 million users and Shiseido is already present on the site with its makeup and skincare lines. 
 
“These launches strengthen our partnership with Tmall, an exceptional pure player, as we are now offering our company’s expertise in the three categories of the world of beauty,” said Franck Marilly, president and CEO of Shiseido EMEA (Europe, Middle East, and Africa) and Global Fragrance, which is based in France. “This initiative will be one of the key factors in our conquest of the vast Chinese market which is growing and in which increasingly sophisticated consumers are opening up to perfume.” 

The Issey Miyake and Narciso Rodriguez fragrances were launched on Tmall in April and Serge Lutens perfumes will launch on the platform in July. 
 
In addition to its online launches with Alibaba group, Shiseido also plans to strengthen distribution for its portfolio of designer brands on Lazada, one of South Asia’s leading e-commerce platforms, which is also owned by Alibaba. 
 
Shiseido was impacted by the coronavirus pandemic in 2020 and saw its sales drop by 18.6%. The brand saw decreasing sales in all of the markets it operates in and most acutely in Japan, where it is based, and where it decided among other moves to stop selling its Waso skincare line, which is marketed to young consumers. Unsurprisingly, China was the only market in which the business reported growth during the time period with sales up by 9%. In France, the business is preparing to cut 200 jobs. 
 

Copyright © 2021 FashionNetwork.com All rights reserved.