×
104
Fashion Jobs
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Supervisor / Assistant Sales Supervisor (Fmcg)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Manager, hk & Macau
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Executive / Assistant Sales Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Assistant Merchandising Manager / Merchandising Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Retail Operations Manager (Station in Kuala Lumpur, Malaysia)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Assistant Visual Merchandising Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Director
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Senior Sales Manager (Printing/Paper Packaging)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Asia Sales Director
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Senior Business System Analyst
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager (Baby Wear) - Dongguan
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Technical Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Purchaser
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager - Apparel And Sports Goods (Station in Shanghai, Prc)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Finance Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Fabric Sales Manager/ Sales Executive
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales Manager (Sweater)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Senior Garment Technician - Lingerie
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Sales & Marketing Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Garment Technician (Woven)
Permanent · CLEARWATER
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
PUMA
Manager, Sales
Permanent · Hong Kong
Published
Jun 17, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Seraphine confirms share listing intentions

Published
Jun 17, 2021

Mid-market maternity wear retailer Seraphine confirmed on Thursday that it’s considering listing its shares on the London Stock Exchange.


Seraphine



It’s thinking of an initial public offering (IPO) of at least 25% of its shares as it seeks to grow its online sales and widen its reach.

If the listing happens, it would come after an exceptionally busy period for the 19-year-old UK-based firm. It was sold by its founder for a £50 million price tag at the end of last year but there has been speculation that any listing valuation could be significantly higher that that figure.

“An IPO gives us the momentum to grow both our own digital platform and increase our customer reach by expanding our digital partnerships while building on existing strong fundamentals,” CEO David Williams said in a statement, although he gave no indication of what valuation the company is placing on the brand.

It’s owned by Mayfair Equity Partners (MEP), who acquired it from founder Cecile Reynaud in December.

The brand has been growing fast, helped by the publicity boost it received from royal patronage (the former Kate Middleton wore it during her pregnancies). 

It’s currently available in over 100 countries with its focus on digital expansion having been key, although it does have stores in London, Paris and New York. The company benefits enormously from paid-for web traffic via sources such as Instagram, Facebook and Google, but also from word-of-mouth, press coverage, partnerships and more. 

In fact, it has shown itself to be a savvy user of social media and is able to jump on trends quickly. That’s particularly important at a time when many women prefer to wear ‘regular’ clothes for as long as possible during their pregnancies and fight shy of making heavy investments in middle-to-premium-priced pieces.

Copyright © 2021 FashionNetwork.com All rights reserved.