×
100
Fashion Jobs
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Sales Manager
Permanent · TIJUANA
SHISEIDO
Senior Manager - Marketing, Ipsa
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Logistics & Warehouse Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Head of Product Development And Fit (Garment, Fashion Accessories, Home Textile, Etc.)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager (Baby Wear) - Dongguan
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Finance Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Technical Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Factory Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
General Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
National Business Trainee (3d Artistist / Designer) - 2-Year Programme
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Fabric Manager
Permanent · CLEARWATER
SHISEIDO
Travel Retail - Area Sales Manager, Greater China, Prestige, Cpc & Fragrance
Permanent · Hong Kong
SHISEIDO
Manager - Finance And Accounts (Business Process, Operations & Financial Compliance)
Permanent · Hong Kong
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
NIKE
HR Manager/Assistant Manager - Hrbp (1-Year Contract)
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Graphic Designer (Fashion Promotional Materials)
Permanent · TIJUANA
FOOT LOCKER
Sales Associate - Part Time (Hong Kong, Gala Place)
Permanent · Hong Kong
SHISEIDO
Senior Officer, Corporate Communications
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Influencer Marketing, Clé de Peau Beauté
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandiser (Garment)
Permanent · TIJUANA
SHISEIDO
Officer - Marketing, Nars
Permanent · Hong Kong
Published
Jan 14, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Selfridges in NFT deep dive with Paco Rabanne

Published
Jan 14, 2022

Fashion, art, retail and technology are drawn together in a first-of-its kind, multi-layered cultural collaboration featuring the work of artist Victor Vasarely and fashion house Paco Rabanne at Selfridges’ flagship London department store.


Paco Rabanne Spring/Summer 22 collection - Image: Yannis Vlamos


As the exhibition-meets-retail space at The Selfridges Corner Shop opens, the technological element will see it becoming world's first retailer to sell fixed price non-fungible tokens (NFTs) over the counter.

In partnership with the Fondation Vasarely and Paco Rabanne, Selfridges presents Universe, a celebration of the abstract work of the optical art movement pioneer, best known for his geometric designs. 

Spanning three months, Universe will include an exhibition of 55 works by the artist, with 37 available for sale, alongside a series of specially commissioned NFTs created by London-based NFT platform Substance later this month.

The NFTs feature either rare artworks by Vasarely or the ‘Unwearables’, the first 12 dresses ever created by Paco Rabanne.

Visitors will be able to experience the optical tricks, illusions and kinetic energy of Vasarely’s work across the Oxford Street store, including the storefront where each of the 24 windows will be individually wrapped in Vasarely’s designs.

Visitors can explore the “ground-breaking concept” in-store and on @theofficialselfridges to shop art works and fashion pieces from Paco Rabanne, “as we continue to look at new and exciting ways to reinvent retail”, said Selfridges.

Substance has also created a virtual reality environment (metaverse), in which visitors will be able to interact with Vasarely’s calibrated patterns. The metaverse will be accessible online at Decentraland and NFTs will be available to purchase in the store or online via Substance’s platform from 28 January.

Celebrating the influence of Vasarely on its work, Paco Rabanne’s pieces from both its archive and the new season are also on display.

The house’s creative director, Julien Dossena, was inspired by Vasarely’s expressive art style for SS22, “utilising the artist’s celebrated optical illusion prints across co-ordinated outfit combinations” including bold psychedelic-printed tops and skirts to geometric-print wide-leg trousers.

Ready-to-wear and accessories from the new Paco Rabanne collection will launch throughout the season at Selfridges, available to buy or rent.

Funds raised from the sale of NFTs will go to the Museum Fondation Vasarely in Aix-en-Provence, France, for the artist’s archive and large-scale installations, to support restoration of key artworks.

Copyright © 2022 FashionNetwork.com All rights reserved.