Sebago opening flagship boutique in Paris

By

Godfrey Deeny

Published
Nov 23, 2021

Sebago has stepped up its expansion into France, as the preppy American brand opens a flagship store in Paris.

The Italian-owned footwear specialist will open in the middle of the Marais district on December 5, in time for Christmas shopping, as tourists – both international and provincial French – slowly but surely return to Paris.
 
Located at 8 rue Saint-Croix de la Bretonnerie, in Paris’ 4th arrondissement, the new 45-square-meter Parisian flagship will exhibit three brand divisions: Docksides, Citysides and Campsides.

Emphasizing the brand’s nautical origins, navy blue is the key color in the space, which also features premium woods and stainless steel in its design.
 
Last March, Sebago opened its first boutique in France, with a store opening in Arcachon, the tony resort southwest of Bordeaux.

The American-born but Italian-owned firm specializes in moccasins, most particularly its iconic docksider models, though the new store will also retail a ready-to-wear collection.
 
Sebago was acquired in 2017 by Italy’s BasicNet Group, a family-controlled but publicly quoted company that also controls K-Way and Superga.
 
In the past year, the brand has grown out its distribution in France, going from 350 to 450 doors; including around 50 selective ready-to-wear multi-brand boutiques such as Allan Joseph in Marseille or No Void in Avignon.