Saks Fifth Avenue launches private label at Pitti Uomo

By

Florent Gilles

Published
Jun 20, 2013

Saks Fifth Avenue is letting its in-house brand for men take flight. At Pitti Uomo in Florence, Saks Fifth Avenue Men's Collection presented its spring-summer 2014 collection to international buyers under the fitting theme of distant journeys. The department store is also hosting a launch party Thursday night in Florence.

The luxury menswear line was launched in 2009 in three separate segments, under the direction of its own creative director Kim Herring. Now the line intends to export the prestige of the Saks name next year far beyond its native territory.

"We are pleased to present a preview of our next men's collection at Pitti Uomo this season," said Ron Frasch, president and chief merchandising office. "We want to introduce ourselves to the international market," he said.

Next summer, outerwear, footwear, accessories and leather will complete the brand's ready-to-wear offer. Saks Fifth Avenue boasts about its use of artisan craftsmanship with luxury materials sourced in Italy (including Loro Piana fabrics), French nappa leather and a touch of denim available in a varied range that even includes denim printed swimwear.

Saks Fifth Avenue's private label, which is also available for women in its stores, was originally reserved for its ample U.S. retail network of 42 units and several franchises in the Middle East (Riyadh, Jeddah and Dubai), Manama (Bahrain), Mexico City and soon in Almaty (Kazakhstan).