Rituals to debut in Wales at St David's

By

Nigel TAYLOR

Published
Nov 10, 2021

International wellness and lifestyle retail giant Rituals is to make its Welsh debut with a flagship store set to open at the St David’s centre in Cardiff later this month.

Health & beauty demand has taken off at the shopping centre with Rituals joining other new arrivals and expansions, including the revitalised store for L’Occitane, a new premium concept for The Body Shop, and the standalone ‘The Beauty Society’ department within John Lewis.

The new Rituals 1,875 sq ft space, located on the Lower Grand Arcade, adjacent to Pandora, will feature Rituals’ full range of home, bath, and body products. 

Designed in-house, the store will reflect the brand’s “calm and inviting concept for guests”.

Penny Grivea, managing director for UK & Ireland at Rituals, said: “Rituals has been expanding rapidly around the UK over the past five years. We are always on the lookout for opportunities to grow and extend our reach, and St David’s presents the perfect destination for our Welsh debut.”

Commenting on behalf of the St David’s partnership, Russell Loveland, Senior Portfolio Director for Landsec, added: “Brands looking to establish a presence in Wales turn to St David’s as their first port of call; this year alone we’ve had national debuts for several global names. 

“Rituals [is an] esteemed brand operating within the ever-growing wellness industry. This is a space that is seeing continued interest from our guests at St David’s.”