299
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Jan 31, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Retro and classic styles drive slow year for US footwear industry

Published
Jan 31, 2017

Is the US footwear industry witnessing a slowdown in growth? The NPD Group released a report on Monday that found American's footwear segment grew by 3% in 2016, generating $17.5 billion. However, the year's growth was at a much slower pace than past years.


SA

 
“For more than a decade, U.S. sales of athletic footwear have averaged about a 4 percent annual increase, but 2016 will go down as a slightly below average year,” said Matt Powell, Vice President and Sports Industry Analyst, The NPD Group. “Given the sports retail landscape in 2016, it is understandable why this happened.”
 
Powell referred to bankruptcies from both Sports Authority and Sport Chalet that impacted the industry especially late in the year.

“The Sports Authority and Sport Chalet bankruptcies certainly shook the industry,” he said. “It is likely that we will still see the impact continue through Q1, but after that the drag should be over and trend should return to normal.”
 
The athletic specialty/sporting goods channel, which comprises 50% of annual athletic footwear sales, grew only 2% compared to 8% in the previous year. Shoe chains increased 7%, department stores grew 1% and national chains fell 1%. The report also found that the industry grew in each of the first three quarters but was hindered by a decline in the fourth quarter. Unit sales grew by 3% in the year and the average selling price remained flat at $60.81.
 
Though the athletic footwear channel’s growth has simmered, the Classics category offset its performance with dollar sales increasing 26%. The category grew in sales by $1.7 billion over the past three years due to a shift in trends moving towards retro styles. Styles that were inspired by performance such as running and basketball increased 36% and 27%, respectively, while running footwear was flat for the year and basketball footwear was down for the first time in years. The Casual Athletic category was up 11% after two years of decline.
 
“Retro will remain the dominant fashion trend, but success won’t come easy,” said Powell. “Competition will intensify and brands must constantly update their styles. To further distinguish themselves and stay ahead of the competition, brands should focus their innovation on the manufacturing side, emphasizing speed and sustainability, as this impact will be long-lasting, regardless of where fashion moves the market.”

Copyright © 2024 FashionNetwork.com All rights reserved.