Rebag opens at Florida's Sawgrass Mills

By

Jennifer Braun

Published
Sep 1, 2022

Rebag, the digital-first resale platform for designer handbags and accessories, announced on Thursday the opening of a new retail concept at Sawgrass Mills shopping center in Sunrise, Florida. 

Rebag’s newest store spans over 1,700 square feet of retail space and houses luxury items including handbags, accessories, footwear and select apparel from over 75 designers including Hermès, Chanel, Gucci, Prada, Dior, and more. 

The Sawgrass Mills location will also offer a new shopping experience for the Rebag customer. It includes the Rebag lounge which features warm wood tones and upholstered cream furniture, as well as the iconic Rebag Bar that has been updated with modern fixtures, and a seating area for customers to relax while they wait for price quotes. Fitting rooms have equally been optimized to support Rebag’s latest category expansion into select apparel.

Just like its other retail locations, the Sawgrass Mills store also uses 'Clair AI', the company’s revolutionary image recognition and pricing tool technology, that identifies and prices luxury items within seconds. 

“We are thrilled to further expand our retail presence in Florida, offering a new set of consumers our unique luxury shopping experience,” said Charles Gorra, founder and CEO of Rebag. “South Florida tourists and locals alike will enjoy an elevated in-store shopping experience that fuses transparency and flexibility with personalized services.”

Sawgrass Mills is known as the largest outlet retail shopping destination in the United States with over 350 stores, and an estimated 23 million visitors annually. It features outposts from luxury sellers including Balenciaga, Brunello Cucinelli, Fendi, Gucci, Moncler, Prada, Saint Laurent, Valentino, and more. The opening of Rebag marks the first resale destination at the retail giant.

The company currently operates two Rebag locations in Florida including in Dadeland Mall as well as Miami Brickell, which opened earlier this year. The company is currently opening stores in areas of high online adoption. Rebag’s increased retail footprint will include both standalone stores, as well as a continued presence in major luxury malls.