297
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Feb 1, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Rains expands personalisation service with digital platform

Published
Feb 1, 2019

Danish rainwear brand Rains is giving consumers more flexibility to customise their waterproof jackets with the launch of a new digital platform.


Rains


The contemporary fashion brand sells rain jackets, coats, trousers and bags for men and women, and operates stores in London, Copenhagen, Paris, New York, Berlin, Amsterdam and Shanghai.

It unveiled the new digital service, titled Rains Edit, at the Revolver trade show during Copenhagen Fashion Week this month, presenting it as an extension of its existing customisation service which toured its flagship stores throughout 2018.

“Recognising how important personalization has become, we have expanded our service to be a permanent fixture in both flagship stores and online, as well as we have added more opportunities for personalisation,” Daniel Brix Hesselager, founder and business developer commented.

Customers can go online to select their preferred jacket and detailing, including thread colour and hardware, and create a unique piece using a range of prints.

Additionally, the label opened a customisation facility close to its headquarters in Aarhus, Denmark where all products will be made to order and distributed internationally.


Rains


“When we first initiated the idea, we were aware of the challenges related to timely production. By simply placing our customisation facilities in the middle of our distribution centre next to our HQ, we can still manage to operate the custom-orders in a time efficient manner as per regular orders,” Brix Hesselager continued.

The concept will boost productivity by better aligning supply and demand, and increase its product lifespan as research has shown consumers are more likely to keep wearing items when they had an active role in their creation, the brand said.

The digital platform will be officially launched this week.

Copyright © 2024 FashionNetwork.com All rights reserved.