Queer Eye launches official merchandise line

By

Gabriella Lacombe

Published
Nov 6, 2020

Popular makeover TV show Queer Eye has launched an official line of merchandise including apparel, offering a variety of products inspired by the program's stars, Antoni Porowski, Jonathan Van Ness, Karamo Brown, Tan France and Bobby Berk. 

At its launch, the merch initiative includes both an online Queer Eye store and an Amazon shop. 

The Amazon shop includes three categories of products: apparel, including t-shirts and tanks; accessories, including baseball hats, socks, a drawstring bag and a rainbow sweatband set; and publishing, including two different books and a calendar. Apparel products feature catch phrases from the show and other phrases that capture Queer Eye's focus on love and self-acceptance, from a pink "Slay Girl Slay" baseball cap to shirts that read "choose kindness." Prices range from $14.95 to $30.

Louise Concannon is the head designer and coordinator of the opening collection, which offers a total of 30 pieces, WWD reports. According to the publication, the licensing program was organized by Scout Productions, the multimedia producer of Queer Eye, and created in partnership with the show's licensing representative, IMG.

The publication also reported that new products will be added on an ongoing basis, including face masks and a winter collection, and that products like bedding, bath and tableware are being considered. 

It's not the first retail project for any of the 'Fab Five': Porowski made his own foray into fashion with a 10-piece capsule collection made in partnership with J Brand, which launched in October; Brown entered into a collaboration with two Honest Company alumni to co-found Mantl, a premium personal care brand for balding men first unveiled in February; France partnered with Etsy for a collection of homeware released in September; Van Ness became the first celebrity ambassador of Biossance in July of 2019; and Berk partnered with A.R.T. Furniture for a collection of furniture released in October of 2019.