Arne Freundt

Puma puts a lot of trust in young executives. The German sportswear maker has just appointed 31-year-old Arne Freundt to the post of global strategy director. He succeeds Franz Koch, 32, who was recently promoted to chief executive officer of the company. Jochen Zeitz remains as chairman of the board of directors and of PPR’s Sports & Lifestyle division.

Prior to joining Puma, Arne Freundt worked for six years at Siemens Management Consulting, an international management consulting service created in 1996 by the Siemens Group.