×
105
Fashion Jobs
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Sales Manager
Permanent · TIJUANA
SHISEIDO
Senior Manager - Marketing, Ipsa
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Logistics & Warehouse Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Head of Product Development And Fit (Garment, Fashion Accessories, Home Textile, Etc.)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager (Baby Wear) - Dongguan
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Finance Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Technical Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Factory Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
General Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
SHISEIDO
Senior Officer - Talent Acquisition, Human Resources
Permanent · Hong Kong
SHISEIDO
Network & Security Specialist, Information And Technology Transformation
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
National Business Trainee (3d Artistist / Designer) - 2-Year Programme
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Fabric Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager – Beauty Accessories & Fashion Accessories
Permanent · CLEARWATER
SHISEIDO
Travel Retail - Area Sales Manager, Greater China, Prestige, Cpc & Fragrance
Permanent · Hong Kong
SHISEIDO
Manager - Finance And Accounts (Business Process, Operations & Financial Compliance)
Permanent · Hong Kong
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
NIKE
HR Manager/Assistant Manager - Hrbp (1-Year Contract)
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
FOOT LOCKER
Sales Associate - Part Time (Hong Kong, Gala Place)
Permanent · Hong Kong
SHISEIDO
Senior Officer, Corporate Communications
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Influencer Marketing, Clé de Peau Beauté
Permanent · Hong Kong
Published
Nov 22, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Puma signs up for LDO, deepens mall's athleisure offer

Published
Nov 22, 2019

Outlet malls are continuing to show their resilience across Europe as consumers flock to them and they attract the best quality tenants. And Wembley Park’s London Designer Outlet (LDO) has just announced that Puma will be opening a 2,365 sq ft store there.


London Designer Outlet



This will boost its fashion and athleisure line-up, following recent signings including Dune opening its second outlet in London and Moss Bros.

It's no surprise that Puma is set to open there as the location is already a strong destination for sports brands. Labels including Adidas, Converse, Bjorn Borg, Champion, The North Face, Asics, Skechers, Nike and New Balance already have stores there and with every athleisure-focused label that opens, it deepens the mall’s appeal for the athleisure-loving shopper.

Fouad Gross, General Manager of Puma Retail Europe, highlighted that appeal, saying “Wembley is known worldwide for sports & leisure and is an appealing London destination”.

Importantly, it's the first outlet store for Puma in London and it will offer a wide range of trainers, sneakers, clothing and accessories

The mall is a major shopping and tourist destination and attracts footfall of around 7 million people annually. Other brands there include Superdry, Guess, Gap, Lee Wrangler, Lindt, Sony Centre, Kurt Geiger, Chapelle Jewellery, Clarks, M&S and Beauty Outlet.

This summer, its tax-free sales (that is, sales to visitors from outside the EU) grew 16.3%. And many of them were from key spending groups. The mall’s operators said 30% were Chinese, including from Hong Kong and Taiwan. That’s despite other reports that said overall Chinese tourist spending in the UK fell during the summer months.

But LDO also benefits from more local spending with intense development of office and residential space in the Wembley Park area and nearby creating an ever-larger catchment for the mall. Managed by specialist outlet operator Realm, it’s actually part of a £3 billion transformation of the area by Quintain that’s surrounding the sports and entertainment stadium. And footfall is expected to grow fast.

Wembley Park as a whole is expected to attract more than 20 million visitors a year when complete with £328 million in annual retail spend, that would outstrip London shopping areas such as Camden and Victoria.

Copyright © 2022 FashionNetwork.com All rights reserved.