Puma is Secret Sales' first UK marketplace partner

By

Nigel TAYLOR

Published
Sep 26, 2022

It’s being hailed as a “first-of-its-kind partnership”. Puma has partnered with Secret Sales to sell its products on the fashion marketplace.

 
Additional benefits to distributing excess inventory and made-for-outlet products will include “gaining new customers and maintaining brand equity”.
 
According to Puma, this means it can “focus on full-price inventory on its own sites and other channels while having full control of its brand, offer and pricing on Secret Sales”. 

The sportwear giant plans to double its active listings on the marketplace to over 1,500 products before the end of September.  
 
Simon Venediger, Chief Financial Officer at Puma UK, said: “We chose to partner with Secret Sales due its positioning as the UK's leading off-price premium fashion marketplace. Their model allows us to operate a DTC channel with the aim of optimising inventory levels.”  
 
The partnership comes as Secret Sales said it has seen a 55% increase in active customers from last year. Secret Sales co-owner and chief commercial officer Matt Purt added: “It’s great to see this partnership mark a first for Puma in driving a sustainable non-full-price solution, without impacting the brand’s full-price strategy.”
 
“Puma will join our premium community of brands and retailers who are already seeing huge success with Secret Sales, by making greater margins while reducing marketing costs and stock movements. Our mission is to revolutionise how brands and consumers view excess stock and Puma plays an important role on that journey.”