New European Managing Director, Alexander Hagen will start 1 September. He was previously Sales Director of the outdoor lifestyle label, Aigle.

Prior to Aigle, Hagen specifically worked for Gallaway, TaylorMade (Adidas) and Lacoste. At Puma, he succeeds Ludovic Manzon who will from now on oversee Japan's activity.

Manzon arrived at Puma in 2004 as head of European Sales and climbed up the ranks to become Managing Director of Puma's Europe area in 2009. Both managers will report to Stefano Caroti, management board member responsible for distribution and sales.