PrettyLittleThing launches its first 'virtual' model

By

Nigel TAYLOR

Published
Feb 4, 2022

The social network-based 3D virtual world — better known as the metaverse — has been grasped whole-heartedly by PrettyLitteThing.

Bridging the gap between real life and fashion in the virtual world, the Boohoo Group-owned label, which describes itself as social-led fashion brand, has introduced its first-ever ‘virtual model’ to join the ‘PLT family’.

The as-yet unnamed model, (temporarily called ‘Virtual Girl’) is now appearing on the PrettyLitteThing website modelling its latest offer. And we’re told she will continually evolve and showcase “a range of emotions to truly react with the its customer”.

Creative Director Toni Hayden said: “We want to make our girl as relatable and real to our customers as possible. We will build her lifestyle based on our customer's interests, likes and dislikes. A true ambassador for the brand.

“She will have ways about her that will be unique to only her and we look forward to developing her capabilities over the coming months allowing our customers to learn a lot more about her and what’s to come as we enter into the metaverse.”

Meanwhile, PrettyLitteThing has asked its Instagram community to suggest names for the virtual model. The entrant whose proposed name is chosen will win the chance to be turned into another virtual model featured on the site.