297
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Sep 6, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Prada takes up residency in Selfridges Corner Shop, focus on 'world travellers'

Published
Sep 6, 2019

Selfridges has launched a globally exclusive partnership with Prada, which the retailer said presents “a new perspective on” the AW19 Anatomy of Romance collection. 


Prada/Selfridges


It means that Prada is occupying that important piece of real estate in the department store, its Corner Shop, for the whole of this month. And given that September is one of the biggest shopping periods of the year, as well as London Fashion Week happening mid-month, it's perhaps a more important residency than most that happen there.

The partnership is also online and offers products that “have the world traveller — who loves to leave the city and venture into nature —  in mind, combining fashion and design with the concept of functionality.” Given that many of Selfridges' customers (and Prada's London customers) are travellers, that makes sense.

The highlights include outerwear made in a material that the label has made its own, gabardine nylon, plus “new and special exclusive combinations” of the Prada double match shirt and camouflage prints. As with most Prada collections, the pieces combine the decorative with a focus on the practical. Elements like cargo pockets and zippers on separates, belt bags and backpacks, rubber-soled boots and sneakers, and multi-functional accessories with drawstrings, roller-buckles, straps and rings are all key.

Importantly too, in order to emphasise the exclusive element of the link-up, some garments are personalised with a Selfridges-inspired yellow saffiano leather patch.

Also exclusive are new-for-AW19 specially developed Prada Escape reusable water and thermal bottles and compasses, adding to the functional/practical theme and underlining the focus on "modern everyday essentials for people who want to venture both into nature and in the city.”

And as Selfridges did when Pat McGrath staged a store takeover earlier this year, the retailer has drawn other brands into the theme. A collaboration with heritage Japanese stationer Midori has resulted in an exclusive branded version of its signature Traveler’s Notebook, as part of a modular system which also includes pens, stickers and mini notebooks. Milan pastry shop Marchesi 1824 has also produced camouflage-wrapped chocolate bars for the event.

Copyright © 2024 FashionNetwork.com All rights reserved.