×
105
Fashion Jobs
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Sales Manager
Permanent · TIJUANA
SHISEIDO
Senior Manager - Marketing, Ipsa
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
Logistics & Warehouse Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Head of Product Development And Fit (Garment, Fashion Accessories, Home Textile, Etc.)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager (Baby Wear) - Dongguan
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Finance Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Technical Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Factory Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
General Manager (Stationed in Bangladesh)
Permanent · CLEARWATER
SHISEIDO
Senior Officer - Talent Acquisition, Human Resources
Permanent · Hong Kong
SHISEIDO
Network & Security Specialist, Information And Technology Transformation
Permanent · Hong Kong
BESTEAM PERSONNEL CONSULTANCY LTD.
National Business Trainee (3d Artistist / Designer) - 2-Year Programme
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Fabric Manager
Permanent · CLEARWATER
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager – Beauty Accessories & Fashion Accessories
Permanent · CLEARWATER
SHISEIDO
Travel Retail - Area Sales Manager, Greater China, Prestige, Cpc & Fragrance
Permanent · Hong Kong
SHISEIDO
Manager - Finance And Accounts (Business Process, Operations & Financial Compliance)
Permanent · Hong Kong
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
NIKE
HR Manager/Assistant Manager - Hrbp (1-Year Contract)
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
FOOT LOCKER
Sales Associate - Part Time (Hong Kong, Gala Place)
Permanent · Hong Kong
SHISEIDO
Senior Officer, Corporate Communications
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Influencer Marketing, Clé de Peau Beauté
Permanent · Hong Kong
Published
Oct 25, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pomellato tops social media sentiment charts among European luxury accessories brands

Published
Oct 25, 2018

Social media analytics firm NetBase released its “2018 Europe Luxury Accessories Social Sentiment Report” on Wednesday, identifying Pomellato and Van Cleef & Arpels as social media favorites, while Gucci and Chloé came in at the bottom of the pile.


Italian jeweller Pomellato achieved a score of 99% - Instagram: @pomellato

 
The study collected and analysed social media data for the top 39 European luxury accessories brands by revenue, attributing each label a score from -100 to +100 to reflect how positive the sentiments expressed about them were.
 
Italian jeweller Pomellato took the top spot with 99%, followed by Paris-based Van Cleef & Arpels (96%) in second, and Acqua di Parma and John Lobb which came in joint third with 95%.

These scores were way above those achieved by such industry heavy weights as Bottega Veneta (89%), Prada (88%), Louis Vuitton (82%) and Chanel (73%), while Gucci set a lower limit with a score of 54%, accompanied at the bottom end of the scale by Chloé and Brioni.
 
“Sentiment tells brands and marketers everything about the consumers you hope to reach, what they want from you, what they want from competitors, and how badly they want it,” said Paige Leidig, NetBase’s chief marketing officer in a release. “Many luxury brands have high sentiment on social media, therefore it is vital for CMOs and brand managers to understand how they can differentiate themselves and drive positive consumer passion.”
 
Nonetheless, NetBase also emphasised that these percentages are only a small part of the wider “sentiment analysis” picture, highlighting the case of Coach, which has a relatively high rate of net sentiment compared to competitors like Louis Vuitton, Gucci and Chanel, but commands a much smaller share of brand conversation in social channels.
 
Either way, with luxury accessories accounting for 62% of the 87-billion-euro European personal luxury goods market according to the analytics firm, it seems that brands would do well to keep close tabs on just how positive the sentiments being voiced about them on social media are.
 
The full “2018 Europe Luxury Accessories Social Sentiment Report” can be downloaded on NetBase’s website.

Copyright © 2022 FashionNetwork.com All rights reserved.