Plan C chooses Tokyo for its first ever global flagship store

By

Isabelle Crossley

Published
Feb 20, 2019

On February 22, Carolina Castiglione will open the first global flagship store for her brand Plan C in Aoyama in Tokyo, Japan. The Milan-based womenswear brand will then open at locations across Japan. 

This Friday, Plan C will open its first global flagship store in Aoyama, in Minato-ku,  Tokyo. The launch will be followed by a full deployment of the brand in Japan after already having opened in Hankyu Umeda, Ginza, and Iwataya. Plan C opened in Hankyu Umeda at D.Edit on February 13 and launched a pop-up store in Ginza Mitsukoshi on February 20 which will be followed by a permanent store opening at the same location on February 27. February 20 also saw the brand open a permanent store in Iwataya with a month-long pop-up also launching there. 

The brand’s first global flagship store will open in South Aoyama, Tokyo, on February 22 and will be around 100 square metres large. Along with Plan C clothing and accessories, Castiglione’s jewellery line Aliita will also retail from the store.

Plan C is a brand run by the daughter of Marni’s founder Consuelo Castiglione, Carolina Castiglione, who is also the former Special Project Director of Marni. The brand retails Italian-made ready-to-wear, accessories, and knitwear for women looking to express themselves with a modern wardrobe.