Pepe Jeans rolls out first German Custom Studio

By

Rüdiger Oberschür

Published
Dec 1, 2015

Pepe Jeans London has opened its first store in German in Berlin, where customers can create their own denim designs with the assistance of an expert. The new location adds to the brand’s already existing concept ateliers in Madrid, Milan and Amsterdam.

To create their own one-of-a-kind denim piece, customers can choose a design from a Pepe Jeans catalogue to be laser printed on the garment of choice. The item can also be embellished with buttons and studs, and the brand offers a range of options to colour the design. Rippings and rimming treatments are also available at the store.

The Pepe Jeans Custom Studio is part of the new store concept, developed by the brand to drive a higher customer engagement.

Customization has been a core motive of the denim label since it was established in the Portobello Road area in 1973.