×
824
Fashion Jobs
EASY JOB CENTRE
Sales Executive (Woven Fabric) (Ref no.: 052774)
Permanent · HONG KONG
EASY JOB CENTRE
Technical Manager (Bra & Underwear) (Ref no.: 036207)
Permanent · HONG KONG
EASY JOB CENTRE
Senior Sales Executive (Woven Fabric) (Ref no.: 054126)
Permanent · HONG KONG
EASY JOB CENTRE
Sales Manager (Woven Fabric) (Ref no.: 054125)
Permanent · HONG KONG
EASY JOB CENTRE
Sales Manager (Woven) (Ref no.: 054677)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
奢侈品牌服飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
E-Commerce Brand Manager 25-40k (T-Mall, Taobao, Wechat Store, Etc)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) Key Account / Category Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
名牌手袋 / 鞋履 / 配飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
Fashion Buyer / Demand Planner / Merchandiser (Rtw, Accessories) 25-35k
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
Human Resources Officer (c&b / Recruitment)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) E-Commerce (Digital) Manager 35 - 50k (Marketing, Online, New Channel, Retail)
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
時尚品牌服飾 - 區域經理 Area Manager
Permanent · HONG KONG
YORK SOLUTIONS LIMITED
(Assistant) Production / Operations Manager (Manufacturing, Base in Dongguan)
Permanent · HONG KONG
EASY JOB CENTRE
IT Support (Garment) (Ref no.: 053827)
Permanent · HONG KONG
EASY JOB CENTRE
Analyst Programmer (Hardline / Garment Buying Office) (Ref no.: 047237)
Permanent · HONG KONG
EASY JOB CENTRE
Programmer (Hardline/ Garment Buying Office) (Ref no.: 049608)
Permanent · HONG KONG
HILLMAN ROSS
Senior Manager - Commercial Analysis
Permanent · HONG KONG
HILLMAN ROSS
Assistant General Manager, Technical (Lingerie)
Permanent · HONG KONG
HILLMAN ROSS
Sales & Marketing Executive - Appeal
Permanent · HONG KONG
HILLMAN ROSS
Senior/ Category Manager - Beauty
Permanent · HONG KONG
EASY JOB CENTRE
Technical Manager (Bra & Underwear) (Ref no.: 055811)
Permanent · HONG KONG

Patricia Gucci's new adventure is Aviteur

Published
today Oct 15, 2019
Reading time
access_time 3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Few people have more famous family names in fashion than Patricia Gucci, even if she cannot really use it. Which seems a tad unfair, given the quality of her latest project – Aviteur, a new and genuinely high-end luxury luggage brand.


Patricia Gucci - Photo: Aviteur - Aviteur


 
A rather discreet lady, Patricia recently launched Aviteur in Paris in the Crillon, the Parisian five-star palace hotel enjoying a renaissance since its 2017 revamp. Her debut bag is displayed, and retailing, inside the famed hotel’s Cabinet de Curiosités.
 
Pretty well every person on the planet with a passport must also have a wheelie by now, but Patricia’s are all about travel with a difference. The silhouette is hyper ergonomic, and very quiet – thanks to castors and wheels in forged high-grade aluminum, made in the Veneto, to respect Venetian by-laws demanding that wheels be silent in the lagoon city. It’s techy yet artisanal, like its handle: hand-carved yet made of clear polycarbonate.

All bags are finished in interlaced Paglia di Vienna, lattice calf leather, over polycarbonate panels; interiors – including a hidden compartment – come in alcantara. Haute de gamme spy getaway gear.


Photo: Aviteur - Aviteur


 
“It’s a new carry-on, that is absolutely and unequivocally unlike anything on the market. There is an absolute void for a carry-on that is beautiful and not just generic,” explained Patricia, the only granddaughter of Guccio Gucci, who founded Italy’s biggest luxury label in 1921.
 
“I wanted to bring back the romance of travel, with a no-logo brand,” added Patricia.
 
Hand-crafted in Italy by skilled artisans, the Aviteur carry-on design echoes the glamour of the 1950s, back when her father Aldo Gucci (Guccio’s eldest son) opened Gucci’s first store outside of Florence in Rome, and movie stars shooting in Cinecittà began flocking to its via Condotti store to buy its famed bamboo-handle handbags.
 
“Far too much luggage today is generic, without personality. A carry-on should be no different than a designer handbag or briefcase. It should not be hidden,” enthuses Patricia, who got the name Aviteur from avis, Latin for bird, to symbolize the art of flying.


Photo: Aviteur - Aviteur


 
Patricia first learnt her craft by osmosis, her father teaching her the trade in her teens, before she went on to become the “new face of Gucci” as brand ambassador in the 1980s. In 1982 Patricia was appointed to the board of Gucci, becoming the first woman in the company’s history to hold such a position, and was the brand’s roving ambassador in the US and Asia.
 
“Aldo was the engine and brains that brought Gucci to international fame,” said Patricia, who worked for Gucci up until she was 28, in 1991.
 
“In 1990, a year before Aldo died, he was forced to sell Gucci to Investcorp, and they tied me legally for 10 years. And I couldn’t really pursue anything after that. But I got an amazing opportunity of five years learning from my father within the company. But then it all ended so tragically in some ways,”  sighs Patricia, who now lives in Switzerland.
 
Her debut Aviteur carry-on comes in three colors - walnut, gray, and black – with variations in patterning and materials used in the panels. Perhaps not surprisingly given its first retail location, the Aviteur is not cheap; a carry-on costs 4,250 euros. Though when one suggests that sounds pricey, she sniffs: “Not really. My father is a constant source of inspiration, because of his attention to detail and quest for perfection. ‘Quality is remembered long after price is forgotten,’ he always used to say.”
 
 

Copyright © 2019 FashionNetwork.com All rights reserved.