300
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Dec 9, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Online conversion rates rose by 44% on Black Friday says iAdvize data

Published
Dec 9, 2019

Widespread predictions of Black Friday/Cyber Monday fatigue have been proved to have been wildly out of touch with consumer sentiment. And a week on from all the fanfare, a new study shows that not only was enthusiasm high, but online conversion rates continued to rise.


Black Friday conversions rose this year


UK online conversion rates rose by 44% compared to the daily Friday average on Black Friday, according to data from conversational commerce provider iAdvize. And the rate rose 3% compared to Black Friday 2018. It also said Cyber Monday conversions increased 27% compared to an average Monday.

Its figures were based on insight from over 110,000 conversions made on the day itself and it said the higher activity levels led to increased online UK revenues of 29% on Black Friday and 15% on Cyber Monday, compared to the average Friday and Monday.  

But with customer service in mind, the company also said that online contact levels rose over the Black Friday weekend, with 19% more contacts made on Black Friday against an average Friday and up 11% year-on-year. Cyber Monday saw an increase of 4% of contact levels on the daily average.
 
Stuart Gordon, UK Country Manager at iAdvize, said: “Despite rumours of a Black Friday and Cyber Monday backlash, we have seen many retailers benefiting from increased demand, conversions and turnover brought about by the discounting event.  Our latest research shows that 40% of UK shoppers now want human interaction in the online buying process. This means retailers wanting to optimise and sustain conversions – and sales – into the critical peak trading period will need to provide assistance to customers across multiple touchpoints to provide the seamless, supported shopping experiences consumers now expect.” 

Copyright © 2024 FashionNetwork.com All rights reserved.