298
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
By
Reuters
Published
Oct 7, 2008
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Old Navy picks new ad agency as it repositions

By
Reuters
Published
Oct 7, 2008

NEW YORK, Oct 7 (Reuters) - Old Navy has chosen Crispin Porter & Bogusky as its new advertising agency as the clothing retail chain tries to reposition itself after a failed stab at moving into trendier fashion.


www.OldNavy.com

Gap Inc's Old Navy said on Tuesday it hired Crispin Porter to help the brand "align more closely" with a customer it described as "a young mom on a budget, shopping for herself and her family."

Old Navy, which spends about $200 million annually on advertisements according to industry estimates, previously used boutique shop Chandelier Creative for its creative work.

With Crispin Porter, a division of MDC Partners , the retailer brings aboard an agency known for edgy, high profile campaigns for clients like Burger King and Microsoft Corp .

Old Navy makes the switch as it is trying to right itself after running into trouble earlier this year when it placed more emphasis on women's fashion at the expense of the easy, comfortable clothing for which it was known.

Now, as it tries to put the spotlight back on its basic clothing line, it must also find a way to separate itself from other low-cost retailers like Target Corp or Wal-Mart Stores , particularly as shopping budgets are squeezed by the economic downturn.

The first campaign from Crispin Porter is expected to land in March. (Reporting by Paul Thomasch; editing by Carol Bishopric)

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