×
142
Fashion Jobs
FOREO
Business Development Manager – Asia/SEA/Nea
Permanent · Hong Kong
SUPERDRY
Wholesale Business Analyst
Permanent · HONG KONG
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Marketing (Social Media & Influencer Marketing), Shiseido And Drunk Elephant
Permanent · Hong Kong
L'OREAL GROUP
Group Product Manager
Permanent · Hong Kong
LEVI'S
Manager - Global Logistics Operations
Permanent · Hong Kong
SHISEIDO
Senior Manager - Marketing, Shiseido And Drunk Elephant
Permanent · Hong Kong
PUMA
Specialist, IT Service Delivery
Permanent · Hong Kong
AESOP
Digital Project Manager, Asia
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Demand And Operations Planning, Ipsa
Permanent · Hong Kong
PUMA
Garment Technician
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
H&M
Sales Advisor Full Time-又一城店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-尖沙咀新港中心店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-沙田新城市廣場店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-荃灣廣場店
Permanent · HONG KONG
H&M
Sales Advisor Full Time-銅鑼灣恆隆中心店
Permanent · HONG KONG
H&M
Sales Advisor Part Time-太古城中心店
Permanent · HONG KONG
H&M
Sales Advisor Part Time- 赤柱美麗樓店
Permanent · HONG KONG
H&M
h & m Sales Advisor Full Time
Permanent · HONG KONG
H&M
h & m Sales Advisor Part Time
Permanent · HONG KONG
LOVISA
Store Managers - New Stores Opening Soon
Permanent · HONG KONG
Published
Dec 17, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Off-White launches China capsule collection via WeChat

Published
Dec 17, 2020

Off-White is launching its first capsule collection of fashion and accessories for men and women in China, which will be sold exclusively on an Off-White Official WeChat Mini Program, a newly developed project.


Off-White - WeChat Capsule - WeChat Capsule



WeChat, which goes by the name of Wixin inside China and is owned by one of largest Chinese internet companies Tencent, boasts over one billion users worldwide.

“The WeChat Capsule reimagines founder and creative director Virgil Abloh’s core aesthetics and materials. It features Off-White’s signature jersey, denim and checks, effectively bringing back the brand’s most foundational — and iconic — components. With this collection, Abloh sought a return to form, while still pushing that form forward,” the Milan-based fashion house explained in a release Wednesday.

Off-White’s founder and creative director Abloh is also the menswear designer of Louis Vuitton, and one of the most influential luxury streetwear designers in fashion.

The WeChat Capsule has three key elements: beginning with a denim collection, treated with a stone wash, where each piece is personalized with hand-rendered white paint spots and splatters.


Off-White - WeChat Capsule - WeChat Capsule



Secondly, many designs feature a specialized laser print, that is applied on denim in a blue-and-white check scheme, a color palette reflecting the hues seen in an early show by Abloh for Off-White’s Spring/Summer 2016 collection, entitled Off-Day.

Additionally, the capsule includes jersey and fleece pieces printed with a new version of Off-White’s tape arrow graphic. The ink itself is formulated to mimic the iridescence and industrial qualities of duct tape.

Accessories including AirPods cases, hats, and phone bags come in denim and leather are also part of the capsule collection to be sold via WeChat, a partner of Farfetch, the London-based luxury Internet e-tailer who acquired Italian streetwear group New Guards in August 2019, gaining control of Off-White’s global license, but not its brand name.




 

Copyright © 2022 FashionNetwork.com All rights reserved.