Nordstrom partners with men's streetwear retailer Union for pop-up concept

By

Gabriella Lacombe

Published
Jul 11, 2019

Los Angeles-based multi-brand streetwear retailer Union has partnered with Nordstrom for a menswear pop-up set to launch at Nordstrom department stores, as well as online from July 11. 

The 'Concept 005: Union & Co.' pop-up collaboration will include over 170 exclusive pieces, including apparel, shoes and accessories, from 13 labels. Brands include Marni, Neighborhood X Converse, Rhude, Jordan Brand, Awake NY, Fear of God, Cactus Plant Flea Market, No Vacancy Inn, Our Legends and Union, among others. Prices range from $42 to $1,295.

The physical pop-up locations will be placed inside eight Nordstrom locations in the U.S. and Canada, including locations in New York, Texas, California, Florida, Illinois, Washington state and British Columbia. Online, the collaboration’s pieces will be available via both retailers' e-commerce sites. The pop-up concept will remain open through September 1. 

In an interview with the Los Angeles Times, Sam Lobban, Nordstrom’s vice president of men’s fashion, said that nine of the 13 brands featured in the collaboration are new to Nordstrom. 

“There’s been a conversation for a while now about streetwear and its importance in the broader menswear industry,” Lobban said to the Times. “Chris [Gibbs, Union co-owner] and Union have a unique perspective on streetwear meets workwear meets designer wear. For us, it feels like a very interesting story to tell.”

The new collaboration with Union forms part of Nordstrom’s 'New Concepts at Nordstrom Men initiative', a platform curated by Lobban to introduce Nordstrom customers to new and exciting menswear brands. Previous collaborators for the New Concepts project have included Patagonia, Dior and Japanese publishing house, Printings.jp.