Nordstrom launches grant, new collections for Pride month

By

Jennifer Braun

Published
May 18, 2021

Nordstrom is celebrating Pride month with the introduction of several brands founded or designed by the LGBTQ+ community, as well as through a new grant. 

The Seattle-based retailer announced on Monday that it will offer a new assortment of products including the BP. Be Proud collection, designed by a queer designer and featuring a range of sizes for people of all gender expressions. 

Likewise, MANTL, co-founded by Karamo Brown – the best-selling author, producer and Emmy-nominated host on Netflix's Emmy-winning series 'Queer Eye' – will be available at Nordstrom, alongside products by Boy Smells and Leeway Home.

Finally, Nordstrom will kick off an ongoing partnership with The Phluid Project with an exclusive Pride capsule featuring gender-free accessories including hats, bags and socks starting at $12, launching at the end of May. 

Moreover, outside of its stores, Nordstrom said it will provide a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund, to support transgender, nonbinary and gender nonconforming individuals. 

Trans Lifeline is equally the giveback partner for its BP. Be Proud brand with 10 percent of net sales being donated towards the organization. Between these efforts, Nordstrom hopes to give $350,000 in support of the transgender community.

"We've long believed that we're all made better by the diversity that exists both within our communities and our workforce. Our values are centered on the notion of creating a place where every customer and employee is welcome, respected, appreciated and able to be their authentic selves," said Farrell Redwine, senior vice president of human resources, Nordstrom, Inc.

"This year, we are honored to partner with Trans Lifeline to extend those values and support the transgender community in accessing resources that make their lives easier."