Nina Graf-Vlachy named Puma GM for DACH region

By

Isabel LEONHARDT

Translated by
Barbara Santamaria

Published
Sep 14, 2020

Sportswear giant Puma has announced the appointment of Nina Graf-Vlachy as general manager for the DACH region (Germany, Austria, Switzerland), effective 1 October. In her new role, she will report directly to Arne Freundt, General Manager EMEA.

 
The Slovenian national first joined Puma in 2013, and became head of global strategy in 2015. According to Puma, during this time Graf-Vlachy laid the foundation of the company’s new women’s strategy.

In 2018, the executive was promoted to global director of the go-to-market department, where she has improved the brand’s product creation and go-to-market processes.

Prior to joining Puma, she completed a PhD in Chemistry and worked as project manager at the Boston Consulting Group.

Nina Graf-Vlachy takes over as DACH general manager from Matthias Bäumer, who has been recently appointed as general manager of BU Teamsport.