297
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Apr 14, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

New report shows U.S. teens love food over fashion

Published
Apr 14, 2017

A new study by Piper Jaffray has unveiled that Generation Zs are more willing to spend on food over fashion purchases. 


The study also revealed that teens prefer e-tailers of specialty retailers - Pipar Jeffreys



In comparison to a survey conducted a year ago, Piper Jaffray found that U.S. teens are more willing to spend their money on food than clothing. Food accounted for 24% of teen's purchases, while clothing accounted for 19%.Of note, Gen Z doesn’t gravitate towards full-service restaurants, instead favoring Chick-fil-A, Starbucks, and Chipotle, in first, second, and third place respectively.

In the fashion sector, teens still prefer athletic and athleisure brands over regular apparel brands, favoring athletic brands a full 15% more than other brands. Nike resonated the most with Gen Z, ranking number one in brand perception in the teen demographic.

Adidas quickly jumped up in ranking in comparison to last year, taking home the fifth spot, up five positions from last year.  Adidas’s footwear ranked at an all-time high for Gen Z females and was also noted as the top ‘new brand’ by teen males. In addition, Lululemon has found favor with teens, taking home the fourth spot, with Patagonia following close behind in fifth.

Additionally, in the clothing category, American Eagle sat at the number two brand favored by teens, while Forever 21 sat at number three, and H&M tied with Adidas for the number five spot.  In the footwear category, Nike swooped in at number one, followed by Vans, Adidas, Converse, and Steve Madden. In the handbag world, Michael Kors accounted for 33% of handbag purchases, followed by Kate Spade at 19%, Coach at 9%, Longchamp at 5%, and Louis Vuitton in fifth place with 5%.

Of note, teens said that they no longer favored Under Armour, Michael Kors, The North Face, Ralph Lauren and Vineyard Vines.

Also of interest, Snapchat was the most favored social media platform for teens, with 39% of teens saying it was their favorite app. Snapchat was followed by Instagram, then Twitter

The survey information was gathered from 5,500 teens from across the U.S. with an average age of 16.

Copyright © 2024 FashionNetwork.com All rights reserved.