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Fashion Jobs
PHV
Human Resources Officer, Pvh Asia Pacific
Permanent · Hong Kong
PHV
Buyer, Calvin Klein, Seath
Permanent · Hong Kong
PUMA
Manager Fabric Development Apparel
Permanent · Hong Kong
SHISEIDO
Manager - Sales And Operations, Clé de Peau Beauté
Permanent · Hong Kong
SHISEIDO
Senior Manager - Sales And Operations, Shiseido And Drunk Elephant
Permanent · Hong Kong
SHISEIDO
Contract Accounting Officer, Finance & Accounts
Permanent · Hong Kong
PHV
Senior Analyst ii, Business Process, Asia Pacific
Permanent · HONG KONG
PHV
Senior Manager, Strategic Brand Planning & Integration, Tommy Hilfiger Asia Pacific
Permanent · Hong Kong
PHV
Vice President, Shopper Experience, Calvin Klein Asia Pacific
Permanent · Hong Kong
PHV
Marketing Executive, th Hkmo
Permanent · Hong Kong
PHV
Brand Manager, Calvin Klein Asia Pacific
Permanent · Hong Kong
PHV
CRM Executive
Permanent · Hung Hom
PHV
Marketing Executive, Brand Marketing, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
PHV
Vice President, Brand & Shopper Experience, Tommy Hilfiger Asia Pacific
Permanent · Hong Kong
PHV
Visual Merchandising Manager, Hong Kong & Macau
Permanent · Hong Kong
PHV
Manager, Merchandising, Tommy Hilfiger, Asia Pacific
Permanent · Hong Kong
L'OREAL GROUP
CRM Manager
Permanent · HONG KONG
COACH
Specialist, Human Resources
Permanent · HONG KONG
COTY
HR Manager, Hong Kong & Taiwan
Permanent · Hong Kong
PUMA
Senior Manager Fabric Development Apparel
Permanent · Hong Kong
SHISEIDO
Senior Manager - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Marketing (Social Media & Influencer Marketing), Shiseido And Drunk Elephant
Permanent · Hong Kong
By
Reuters API
Published
Apr 23, 2020
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NBCUniversal launches shoppable ads to help retailers hurt by coronavirus

By
Reuters API
Published
Apr 23, 2020

Comcast Corp's NBCUniversal said on Thursday it aims to help retailers that have been forced to shut down amid the pandemic through new ecommerce tools that will let people buy products directly from NBC's content.




The launch of the tools, called NBCUniversal Checkout, comes as many brands have reduced advertising spending while the coronavirus batters the economy.

U.S. TV networks are poised to lose as much as $12 billion in ad revenue in the first half of this year because of the postponement of major sports events like the Tokyo Olympics and the NCAA basketball tournament, according to research firm eMarketer.

The new features will allow consumers to scan a code on their TV screens with their phones, sending the advertiser's product shown in the content to an online shopping cart powered by NBCUniversal Checkout.
Users can also purchase items from a sponsored article on NBCUniversal properties like the Today show or Spanish-language news site Telemundo, without leaving NBC's websites.

The moves are aimed at reducing the number of steps needed to buy an item online. NBCUniversal said it accelerated the launch of Checkout as retailers from large companies like Macy's to smaller shops have struggled during the pandemic.

"We're getting this in front of advertisers now, so we're able to start integrating them as early as next month," said Josh Feldman, executive vice president of marketing and advertising creative at NBCUniversal.

NBCUniversal will not take a cut of sales made through Checkout for the rest of the year, to help retailers who normally do not have the budget to advertise on TV, Feldman said. He declined to comment on how much the company would earn from sales after this year.
 

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