×
77
Fashion Jobs
LEVI'S
Manager - Global Logistics Operations
Permanent · Hong Kong
SHISEIDO
Manager - Talent Management, Human Resources
Permanent · Hong Kong
SHISEIDO
Senior Manager - Marketing, Shiseido And Drunk Elephant
Permanent · Hong Kong
PUMA
Specialist, IT Service Delivery
Permanent · Hong Kong
AESOP
Digital Project Manager, Asia
Permanent · Hong Kong
SHISEIDO
Senior Officer/Officer - Business Planning, Nars And Bare Minerals
Permanent · Hong Kong
PUMA
Executive, Sales
Permanent · Hong Kong
PUMA
Garment Technician
Permanent · Hong Kong
PUMA
Senior Manager Technical Material Apparel
Permanent · Hong Kong
SHISEIDO
Manager - Retail Experience And Operations, Nars
Permanent · Hong Kong
SHISEIDO
Manager - Marketing, Shiseido Fragrance Division And dg Beauty
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
SHISEIDO
Contract Accounting Officer, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Senior Manager, Finance And Accounts
Permanent · Hong Kong
FOOT LOCKER, FOOT LOCKER
Sales Associate Part Time (Asia, hk) Telford
Permanent · Hong Kong
FOOT LOCKER, FOOT LOCKER
Sales Associate - Full Time (Asia, Hong Kong)
Permanent · Hong Kong
PUMA
Executive / Senior Executive Order Management Appa…
Permanent · Hong Kong
FOOT LOCKER, FOOT LOCKER
Sales Associate - Part Time (Asia, Hong Kong) New Town Plaza
Permanent · Hong Kong
TIFFANY & CO
Client Advisor
Permanent · Quarry Bay
LULULEMON
Educator (Seasonal) | Elements
Fixed-term · Hong Kong
LULULEMON
Assistant Manager | Elements
Permanent · Hong Kong
SHISEIDO
Assistant Content Communications Manager, Nars
Permanent · Hong Kong
Translated by
Cassidy STEPHENS
Published
Sep 23, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Naked Copenhagen to set up shop in Paris

Translated by
Cassidy STEPHENS
Published
Sep 23, 2022

Courir is letting Naked Copenhagen spread its wings. The website founded in 2004 by Stine Lindholm Pedersen and Tommas Olsen was bought a year ago by the French sneaker specialist. It currently has three stores in Denmark.


Visual of Naked Copenhagen and New Balance - Naked Copenhagen


Through this acquisition Courir has gained a genuine expert when it comes to women's premium sneakers. Naked Copenhagen already exists in Danish, English, French and Dutch and offers big brand shoes, including exclusives like the recent Asics Gel-1130 model. One of the website's strong points is its home-made photoshoots, interpreting the shoes in its own way.

Early 2023 the Parisian clientele will witness this expertise. The project was announced just after the acquisition and it is starting to take shape. “The Naked team has already translated the site into French," said Pierre Chambaudrie, Courir's managing director. “We are working to help them develop on the French market and there will be an opening in the Marais in Paris at the beginning of the year. But they will be working on their projects. Our idea is really that the concept should keep its DNA, which is very different from that of Courir.”

For now, the group has not disclosed the future store address. But this first store opening in the French capital will be a good trial to then consider more openings in other European cities. The Marais, where the future store is set to open, is a neighborhood home to brands such as Foot Patrol, 14 Temple, Edmond, Shoes as well as Supreme, Stüssy and Carhartt WIP.

For Courir this means bringing a premium offer to the women's sneaker market. In France, the group has successfully won over a female clientele and claims 20% of the market share in this sector.

Copyright © 2022 FashionNetwork.com All rights reserved.