299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Feb 8, 2011
Download
Download the article
Print
Text size

Medwinds : the online fashion brand from the creators of Camper

Published
Feb 8, 2011

From February 14, its launching date, Medwinds will be distributed throughout the whole of Europe. To make this happen, the Spanish brand had to make a radical choice: to have no physical presence.

Odin, Camper
Pieces from the S/S 2011 collectiont

Launched by the Fluxa family, owner of the Camper brand that experienced significant sales growth in Germany, England, France and Italy, Medwinds will only be sold over the internet. “Camper and Medwinds are two independent companies that share the Fluxa family as a common owner, just like Iberostar and Lotusse”, says Javier Batanero Girbau, the brand’s development director. “Our ambition is to turn Medwinds into the first international fashion brand, for men and women, that only sells its products online”.

The casual lifestyle brand will offer medium to high end clothes, shoes and accessories. The Spring/Summer 2011 collection consist of 3 lines, each being for a different occasion during the week. Inspired by the Mediterranean life, those are the ‘Week’, the ‘Weekend’ and ‘Going Out’.

Medwinds wishes to stand out from other brands through its competitive prices, which they are able to afford by not having the costs of running a store, as well as reducing the cost of transport and logistics. Nevertheless, the brand is going to have an ephemeral store from the 17th of February to the 5th of March at Passeig de Gràcia in Barcelona. Its marketing strategy combines publicity on newspapers, billboards, airports and a strong online presence in web 2.0 and social networks.

Copyright © 2024 FashionNetwork.com All rights reserved.