Maybelline announces first male brand ambassador

Maybelline has announced its newest brand ambassadors for 2017, including a man in the line-up for the first time ever. Beauty vlogger Manny Gutierrez will be the first male to ever front a series of videos and promotional images for the beauty giant.

Gutierrez, also known by his screen name MannyMUA733, has earned 3 million followers on his Instagram channel from posting photos of his make-up creations on himself.

The 26-year-old is passionate about breaking the gender barriers around make-up, announcing in a statement that he is “thrilled to be able to work with a global brand like Maybelline that is recognizing male influencer talent and is willing to shine a spotlight on it.” Gutierrez will be joined in the campaign by make-up artist Shayla, also known by her username MakeUpShayla.

Maybelline isn’t the first major cosmetic company to tap a male spokesmodel. In October of 2016, CoverGirl recruited teen make-up artist and social media star James Charles to front Covergirl’s new campaigns. Brands like Milk Makeup and Anastasia New York have featured male models in various promotional materials.

Maybelline announces first male brand ambassador

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