Marcolin and Timberland Eyewear link up with Treedom to plant trees

By

Sandra Halliday

Published
Sep 8, 2021

Eyewear giant Marcolin has announced a three-year partnership with Treedom, a global web platform to promote the planting of trees and forests worldwide.

It’s just the latest in a series of green initiatives embraced by big names in the fashion and accessories sector.

Marcolin said that it has chosen, together with its Timberland Eyewear brand, to collaborate with Treedom to “develop sustainable projects with partners who care about the future of the planet”.

Timberland and Treedom, are committed to plant 50 million trees around the world by 2025 and have already begun to plant the Timberland Forest in the North region of the Daka River in Ghana as part of Africa’s Great Green Wall project.

Treedom is a particularly interesting operation to partner with as it's the first website that allows anyone to plant a tree remotely and follow the story of the project. That ability feeds into growing consumer interest in getting involved in improving the planet and should score well in boosting feel-good attitudes towards the brands.

Founded in Florence, Italy, in 2010, Treedom has planted over 2 million trees to date, with the support of over 120,000 farmers in 17 countries worldwide.

The new partnership between Marcolin and the group “will create a long-lasting bond between people, communities and territories in which they live”, the company said. “This synergic project is based upon a strategy of connections and authentic progressive energy aimed to transform the adventure of change into awareness and shared responsibility”.

In practical terms, it means Timberland Eyewear and Marcolin will support the planting of 10,000 trees by Treedom, “all geolocated with ID codes to allow each customer/supporter to observe its growth and the benefits that Nature will offer each community and the entire planet”.