Mallet London to open first-ever store on Carnaby

By

Nigel TAYLOR

Published
Aug 26, 2021

Another successful signing for Shaftesbury. Hot on the heels of adding more retailers to its Seven Dials development, the property giant will now add Mallet London to its Carnaby Street roster next month.

Marking its debut in the capital, the premium footwear brand's new 800 square feet store will be on a short lease basis, opening from the 11 September through to next February.

The store’s “dark and moody atmosphere” is designed to reflect the “luxurious DNA of the brand”. Mallet London’s signature gold clip also played a part in the design as much of the framework is accented with gold finishes.

The "minimal footprint" was designed with a modular build concept, allowing for less waste. The “modern and sleek” space will house a number of Mallet London essentials including men’s footwear and clothing. During London Fashion Week, the store will switch focus to the women’s collection featuring top selling essentials and new styles.

Alongside exclusive styles, the store will also debut a second collaboration with Australian knitwear brand Coogi. The new release will consist of Mallet’s Cyrus silhouette swathed in Coogi’s trademark colourful knit. The limited edition styles, available in black or white, are priced at £240.

Samantha Bain-Mollison, Shaftesbury retail director said: "The brand is an exciting addition to the existing retail portfolio and offers a point of difference for the Carnaby shopper who is seeking product they cannot buy on every high street”.

Owner/founder Tommy Mallet added: “I always knew my first store would be on Carnaby Street. I used to visit it often when I was younger with my dad and it has always held a place in my heart”.