×
82
Fashion Jobs
PUMA
Executive, Marketing
Permanent · Hong Kong
SHISEIDO
Senior Manager, Supply Chain Management
Permanent · Hong Kong
SHISEIDO
Manager - Marketing, Shiseido Fragrance Division And dg Beauty
Permanent · Hong Kong
AESOP
Regional Training & Performance Manager
Permanent · Hong Kong
AESOP
Assistant Marketing Manager, Brand Partnership
Permanent · Hong Kong
AESOP
Regional Customer And Store Experience Manager
Permanent · Hong Kong
AESOP
Retail Consultant | Hong Kong And Macau
Permanent · Central
SHISEIDO
Contract Accounting Officer, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Manager - Business Planning, Ipsa
Permanent · Hong Kong
SHISEIDO
Manager - Ecommerce & CRM, Nars
Permanent · Hong Kong
PUMA
Executive, Key Account - Partner Store
Permanent · Hong Kong
SHISEIDO
Accountant - Financial Planning & Analysis, Finance And Accounts
Permanent · Hong Kong
SHISEIDO
Assistant Manager/Senior Officer - Demand Planning, Ipsa
Permanent · Hong Kong
PUMA
Coordinator Sample Accessories
Permanent · Hong Kong
SHISEIDO
Assistant Manager - Inventory Planning, Supply Chain Management
Permanent · Hong Kong
PUMA
Developer Apparel
Permanent · Hong Kong
GUSTO LUXE (FORMERLY REUTER COMMUNICATIONS)
PR Intern
Internship · 香港
PUMA
Intern Projects & Analytics
Internship · Hong Kong
PUMA
Assistant Manager Business Process Solutions
Permanent · Hong Kong
PUMA
Assistant Accountant
Permanent · Hong Kong
AESOP
Regional fp&a Analyst, Asia
Permanent · Hong Kong
AESOP
Office Coordinator
Permanent · Hong Kong
Published
Apr 12, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Maisie Williams is H&M sustainability ambassador, deal starts with game appearance

Published
Apr 12, 2021

H&M has named Maisie Williams as its Global Sustainability Ambassador with the link-up representing a huge ambition as it says it wants “to change the future of fashion”.


Maisie Williams - H&M



She’ll lead “a worldwide initiative towards a more sustainable fashion future”

It’s part of the company’s target of meeting the goal of “only using recycled or other sustainably sourced materials by 2030”, with Williams set to join the brand “throughout the year to drive change in fashion in the virtual world and real life. Encouraging the reuse, remaking and recycling of unwanted garments in a united effort to close the loop in fashion”.

“It’s time to take action and create more viable production circuits in fashion to protect our planet for the next generation,” Williams added.

The link-up will include a number of initiatives around circularity. Particularly interesting will be the introduction of her digital twin — Avatar Maisie. 

The company said the “lifelike avatar was painstakingly created by 3D animators at Goodbye Kansas Studio and will make her debut in a launch film. Avatar Maisie and real-life Maisie will make several appearances throughout the year, engaging with H&M customers and inspiring action, sometimes together, other times on their own”.

The first piece of work from the new deal is the launch of H&M Looop Island in Nintendo’s game Animal Crossing: New Horizons on 13 April. Named after the retailer’s recently launched garment recycling machine, which takes old clothes and recycles them into new ones, H&M Looop Island “has been completely designed with a sustainable theme”. Players will be able to explore the island and recycle their game outfits into new ones. 

Williams is an “avid Animal Crossing player”, we’re told and players will be able to ‘meet’ her and Pascal Brun, Global Sustainability Manager at H&M on Tuesday. Players visiting the island “can learn more about recycling, interact with H&M and share their thoughts about circular fashion by leaving a note on the H&M Looop Island notice board”.

Copyright © 2022 FashionNetwork.com All rights reserved.