MaFringue.com joins forces with The Other Store and CJ by Conversant

By

Matthieu Guinebault

Translated by
Nicola Mira

Published
Sep 19, 2016

MaFringue.com, the French price comparison website specialised in ready-to-wear apparel and accessories is now targeting Europe and the USA. Led by a new director, it has forged alliances with The Other Store and CJ by Conversant.

By joining forces with The Other Store, a specialist in e-commerce development, MaFringue.com has added to its range Sinéquanone, Gérard Darel, Naf Naf and other labels. CJ by Conversant, a leading affiliation platform, will be contributing the catalogues of Nocibé, Stuart Weizman, Geox and New Balance.

Above all, MaFringue.com has announced its Europe-wide deployment, as well as a presence in the USA by 2017. To this purpose, the website's French business is now managed by Inès Hammami, formerly with Bouygues Télécom and Priceminister, who will be reporting to CEO Patricia Becerra.

MaFringue describes itself as the first womenswear shopbot in France. Its objective is to drive consumers towards the most sought-after products from the brands listed. In the seasonal sales period, the latter are expected to benefit greatly from the affiliation, with conversion rates in the region of 3%.