Lvir inaugurates its men's counterpart, Le Vin at Row DTLA

By

Chenu Alexis

Published
May 18, 2022

Founded and designed by Benji Huang, Le Vin is the menswear counterpart of Korean brand Lvir. Lvir, a women's brand inspired by menswear, immediately set up at LA shopping district Row DTLA.
 

Two doors away from the Lvir store, Le Vin, which in French means "wine", presents a men's and unisex wardrobe, designed in the same spirit as Lvir. Huang, designer and CEO of Le Vin, has imagined a series of basics inspired by Korean high fashion, as seen in the streets of Seoul, and offered in the same colors.  

In detail, Le Vin offers shirts in terry, sear-sucker or linen, sweatshirts and tank tops in organic cotton, trousers, long shorts and jeans, jackets and trench coats, all offered in a refined style, with no apparent logo and in a range of colors from khaki to white, black or beige.

While women's label Lvir launched first in Korea, the men's label is opening for the first time in Los Angeles and is entering a contemporary and accessible brand segment, between 100 and 400 dollars. Another opening is expected in New York or San Francisco.

Like Lvir, Le Vin also distils a whole lifestyle universe within the store. On the large white living room table are shopping bags designed by Nicolas Vahé, the former chef of the internationally acclaimed chef Anne-Sophie Pic; models of wood glasses, rings and lamps under the Le Vin brand, and a selection of shoes from Korean brand Catch Ball.
 
Lvir and Le Vin are the two flagship brands launched by Lee & Ben Corporation and JK Brother & Sister, which also includes Ban Creative and LE.