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Published
Sep 24, 2021
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Lululemon to dress Canadian Olympic Team

Published
Sep 24, 2021

Vancouver-based athletic apparel brand Lululemon is the new official outfitter of Team Canada. 

Lululemon to dress Canadian Olympic Team. - Lululemon


Launching with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) and beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Games ending after the Los Angeles 2028 Games.

“As a Canadian and lifelong fan of the Games, I could not be prouder for Lululemon to partner with the Canadian Olympic Committee and Canadian Paralympic Committee,” said Calvin McDonald, CEO, Lululemon. 

“Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage and achieve their goals is a privilege. Through this partnership, all of us at Lululemon are honoured to play our part to inspire, unite and transform the world through sport and share in this excitement alongside all of Canada.”

As part of the partnership, Lululemon will design Team Canada’s apparel and accessories for the Games and provide every athlete, coach and Mission Team member with clothing for the Opening Ceremony, Podium (Medal Ceremony), Closing Ceremony, media opportunities, and Athletes’ Village wear. 

Moreover, a focus on yoga, mindfulness and recovery support is expected to be foundational to the partnership and Lululemon’s ongoing commitment to athletes of all abilities.

The partnership launches with the Future Legacy Bag, a new special edition item now available for which 10 percent of the sales of each bag sold will support the Canadian Olympic and Canadian Paralympic Foundation of Canada. Other items include a selection of Team Canada apparel and accessories available online and in Lululemon stores across Canada. The Team Canada athlete kit, along with additional designs available to consumers, are expected to be revealed next month.

“Lululemon is an iconic Canadian brand that always leads with athletes at its core—this partnership will be no different, giving Team Canada athletes a world-leading high-performance collection. It’s also a company that puts its values first,” said David Shoemaker, CEO and secretary general, Canadian Olympic Committee. 

“Through this partnership we are writing a new and innovative chapter for Team Canada, and we can’t wait for the story to unfold over the next four Olympic and Paralympic Games.”

HBC, the parent company of The Bay, was the previous apparel sponsor owning the rights to Team Canada's Olympic looks since 2006. Prior to that, Roots was Canada's Olympic outfitter.

In September, Lululemon forecast annual revenue and profit above estimates, as demand for its comfortable leggings and sports bras remained strong through the pandemic. It expects annual net revenue to be in the range of $6.19 billion to $6.26 billion, above estimates of $5.94 billion.

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