299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Translated by
Nicola Mira
Published
Jan 30, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

Louis Vuitton launches baby collection

Translated by
Nicola Mira
Published
Jan 30, 2023

Surprising as it may seem, Louis Vuitton had never ventured into children's fashion until now, although it has often addressed childhood as a theme, in some of its advertising campaigns or by creating toys. But the luxury label has now entered the fray, dropping a first collection dedicated to new-born babies that will be available at select Louis Vuitton stores and on the label's e-shop from March 3.


Besides clothes, Louis Vuitton’s new line also features a series of baby-related objects - ph Philippe Lacombe


The collection consists of a complete range of clothes and accessories for infants from three to 12 months of age, from daily wear to special-occasion outfits. It includes knitted rompers and onesies, bodysuits, pyjamas, coordinated sets, dresses, knitwear, and double-sided cashmere hooded coats. On the accessories front, there are socks, hats, bibs, shoes and slippers. 

The garments are decorated with flowers and a mishmash of the label’s signature monogram logo, and are made in cosy materials in a range of soft hues, like milk white, sand beige and muted greys, livened up by yellow and pastel accents. In addition, the collection features a series of children’s objects, like a teddy bear, a silver tumbler, a rattle, blankets, travel bags and a toiletry bag. Plus of course the iconic Louis Vuitton trunk, transformed into a children's wardrobe.

The collection has been developed in-house. Special attention was paid to details like mother-of-pearl buttons, embroidered motifs, decorations and jacquard patterns. The fabrics are all carefully selected, and include organic cotton, certified leather, and cashmere and wool from suppliers committed to animal welfare, according to Louis Vuitton. No indication has yet been given about prices.

“This range dedicated to new-born babies reinforces the emotional connection between [Louis Vuitton] and its customers, as each symbolic moment becomes a lifelong memory,” said Louis Vuitton in a press release.

This first foray into childrenswear signals the intention of the LVMH group’s flagship label to diversify into a high-potential segment, while strengthening its links with parents-customers and expanding its clientèle to include future generations.

Copyright © 2024 FashionNetwork.com All rights reserved.