Lottie Moss launches namesake collection with PacSun

By

Cassidy Mantor

Published
Apr 11, 2018

London-born model and socialite Lottie Moss – aka Kate Moss’ little sister – has launched an eponymous festival-ready collection in an exclusive partnership with PacSun. The collection includes bikinis, bandeau tops, graphic tees, dresses and shorts.

On its website, PacSun explains that the Lottie Moss Collection "consists of Liberty inspired florals & bold stripes paired back to flirty silhouettes, seamlessly designed to move from day to night," pointing out that inspiration has been drawn from Moss'  tattoos, style icons and favorite things.

"I tried to create pieces that were very me,"  Moss told the LA Times earlier this month. The collection has an optimistic and lighthearted feel, with pale pinks and pastels – "This is what my British friends and I wish we could wear" added Moss, contrasting it to the uniform of black that she said she gravitates toward in her native London. 

The PacSun line also has a romantic vintage-inspired vibe, tied together with pinks and ruffles, and both the brand's website and Moss have cited Brigitte Bardot as a source of inspiration for the collection.

Moss herself will model in the launch campaign for Lottie Moss x PacSun, which rolls out in stores in April and May. 

This is not the first time the model and the brand have partnered up, as Moss originally began working with PacSun in 2016 when she modeled their denim. It doesn't look to be the last collaboration between the two either, as Moss told the LA Times that she anticipates launching her FW collection with PacSun later this year and hopes to continue expanding the collection going forward.

Big sister Kate Moss has not officially commented on the collection, which is targeted at teen girls and launches in time for Coachella. Pieces range in price point from $23 to $60.