London Bridal Fashion Week gains momentum

By

Barbara Santamaria

Published
Nov 6, 2019

London Bridal Fashion Week, an event organised by Ocean Media Group, is looking at 2020 with enthusiasm after reaching new heights this year.

More than 350 global brands and more buyers from more countries attended the last edition of the show at the ExCel in London in March, which was held alongside White Gallery.

Under the slogan ‘In unity there is strength’, LBFW is hoping to demonstrate its ambition to stage a world-leading fashion event that represents the full breadth of the bridal industry. 

“We’ve witnessed something incredibly special since LBFW’s conception,” said Cassandra Denman, Head of Bridal (London).

“The event has almost doubled in size since its launch, and each year we welcome more exciting brands and top boutiques from around the world. We passionately believe that by bringing the international bridal community together under one roof, we can facilitate conversations and relationships that will strengthen the industry as a whole. When we come together, we open the possibility of discussion, learning and opportunity – all of which are vital ingredients to success.”

Seventy percent of stand space has already been booked for the 2020 edition, which will be held on 22-24 March. And dates have been secured for the next three years, organisers said.

In addition to offering a platform for bridal designers and manufacturers, the event offers a free educational programme, live fashion shows and after-hours events.

Denman continued: "We have big plans for 2020, with exciting new names joining the line-up, and even more inspirational show content and after-hours events. We’ll also be working closely with key international influencers, who will be spreading the LBFW message around the globe.”