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By
Reuters
Published
Oct 26, 2009
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Limited sees October sales below expectations

By
Reuters
Published
Oct 26, 2009

SAN FRANCISCO (Reuters) - Limited Brands Inc (LTD.N) said on Monday 26 October that its third-quarter results should be better than its previous forecast, although its October sales are trending below earlier expectations.


Victoria's Secret logo lace halter babydoll

The operator of the Victoria's Secret and Bath & Body Works chains forecast that, on a per share basis for its third quarter, it would break even or report a loss of as much as 4 cents. It had previously forecast a loss of 7 cents to 12 cents per share.

The retailer said it now expects October same-store sales, or sales at stores open at least a year, to be in the negative low-to-mid single digit range. Its previous view called for sales to be roughly flat.

Shares of Limited fell 8 percent to $17.95 after hours from a close on the New York Stock Exchange of $19.49.

(Reporting by Nicole Maestri; Editing by Richard Chang)

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