Levi’s to open new store in Birmingham's giant Bullring

By

Barbara Santamaria

Published
Sep 9, 2019

Denim brand Levi’s has signed up to open a 3,200 sq ft new store in Birmingham’s Bullring shopping centre.

Due to open this November, the new location will be adjacent to H&M and designed by the global denim brand’s in-house team.

“Levi’s is a unique brand that has been delivering iconic products for over 100 years,” said Iain Mitchell, UK commercial director at Hammerson, the property company behind Bullring. 

“When it comes to clothing and fashion, across our portfolio we’re targeting brands that offer something different, both in terms of the in-store experience and the products they sell, and Levi’s delivers that. The new store will really complement the other great brands we have at Bullring & Grand Central.”

Richard Hurren, VP Europe North at Levi’s, added: “Birmingham has a thriving fashion community as the second biggest city in the UK. With its iconic architecture, Bullring is a much-coveted retail destination and this new store opening offers fans of the brand the right product offering in a great location.”

The new shop will offer the entire Levi’s range, including the Original 501 jeans and full range of sweaters, T-shirts and outerwear. The space will also feature a personalisation service at the Levi’s Tailor Shop.