×
249
Fashion Jobs
EASTWOOD CONSULTANTS LIMITED
Regional Digital Marketing Manager, Luxury Brand
Permanent · Hong Kong
VF
Area Manager, Dickies hk
Permanent · 香港
CONNECTEDGROUP LTD
Garment Technician (Womenswear/Menswear)
Permanent · KWUN TONG
CONNECTEDGROUP LTD
Product Manager (Fashion &Amp; Hardgoods)
Permanent · KWUN TONG
CONNECTEDGROUP LTD
Global Sustainability Manager (Textile)
Permanent · KWUN TONG
EMMA WALLACE CO LTD
Brand Manager
Permanent · HONG KONG
EMMA WALLACE CO LTD
Sales Manager
Permanent · HONG KONG
BESTEAM PERSONNEL CONSULTANCY LTD.
General Merchandising Manager (Ladies’ Knit & Sweater)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
General Merchandising Manager / Divisional Merchandising Manager (Ladies Woven)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Merchandising Manager (Ladies Knit)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Divisional Merchandising Manager (Ladies’ Sweater)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
q.a. Manager (All Garments) (Offshore Countries)
Permanent ·
BESTEAM PERSONNEL CONSULTANCY LTD.
Merchandising Manager / Senior Merchandising Manager (Ladies’ Knit / Ladies’ Sweater)
Permanent ·
VF
Senior Visual Merchandising Manager
Permanent · 香港
VF
Assistant Regional Merchandising Manager, Lifestyle Footwear
Permanent · 香港
EASTWOOD CONSULTANTS LIMITED
Accounting Manager - Luxury Brand
Permanent · Hong Kong
EASTWOOD CONSULTANTS LIMITED
Senior Administration Manager, Retail
Permanent · Hong Kong
VF
Assistant Merchandising Manager
Permanent · 香港
PUMA
Executive, Sales
Permanent · Hong Kong
VF
Senior Finance Analyst
Permanent · 香港
VF
Assistant Regional Merchandising Manager - Men Apparel
Permanent · 香港
VF
Senior Manager, Global Supply Planning
Permanent · 香港

Levi's opens largest Asia store with new Harajuku flagship

Published
today Jul 29, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Levi Strauss & Co. on Friday opened its new Levi’s flagship in Japan’s Harajuku district on Cat Street, marking the company’s largest store in Japan and Asia to date.


Levi Strauss and Co.



Stretching over three levels and close to 7,000 square feet, the new flagship acts as a replacement for the existing Levi's Harajuku store, which first opened in 1999. The new building will also serve as the new home for the company’s Japan team, according to a press release.

In addition to being the largest in the region, the new store is also the first in Asia to introduce Levi’s ‘Lot No.1’ program, the company’s bespoke jean service. Currently, the program is only available in four other locations across the world, including New York, San Francisco, Paris and London.

“Our direct-to-consumer and global marketplace strategy continues to pay off as we continue to invest in truly unique consumer experiences that emphasize customization [and] denim leadership originality,” said Chip Bergh, president and chief executive officer of Levi Strauss & Co.

“That’s why we are launching the Lot No. 1 program in the Harajuku Cat Street store...It is the ultimate expression for personalization with consumers being able to create one-of-a-kind jeans.”

In celebration of the new location, the store will host a variety of events and activities over the next four weeks, including in-store live music showcases, limited customized products and in-store pop-ups. The flagship will further celebrate the local area by participating in collaborations with various Japanese artists and stocking exclusive Made-In-Japan products. The event schedule kicked off on the flagship’s opening day, when the company unveiled 100 special pairs of its famous 501 jean in honor of the opening.

The opening follows Levi’s announcement earlier this month that its sales growth would slow in the second half of the year, due to weakness in its wholesale business and as a result of its fiscal year ending five days ahead of Black Friday.

The company forecast full-year net revenue growth at the high end of the mid-single-digit range after posting revenue growth of 6% in the first half of the year, while also expecting a 100-basis point hit to its revenue from not being able to record the benefit of the shopping holiday.

Copyright © 2020 FashionNetwork.com All rights reserved.