Levi's and Kate Spade bags: Amazon's festive fashion best sellers

Men's jeans and women's purses were the most popular fashion items on Amazon over the holiday period. 

The retail giant has revealed that its best-selling fashion pieces during the seasonal spree were the men's '501 Original Fit Jean' by Levi's, the 'Emma Large Zip RFID Wallet' by Fossil and the 'Cedar Street Cami Convertible Cross-Body Bag' by Kate Spade New York.

The leather Fossil purse, which doubles up as a clutch, comes in a range of nine different colours. The Kate Spade Cedar Street Cami comes in multiple vibrant hues, and can also be used as a clutch, thanks to its removable gold hardware strap.

Meanwhile, it was Stila's 'Stay All Day Waterproof Liquid Eye Liner', L'Occitane's 'Shea Butter Hand Cream' and BaBylissPRO's 'Ceramix Xtreme Dryer' that sold the most units in the retailer's 'luxury beauty' category.

Toothbrushes led the way in the 'beauty and grooming' section, with Philips' 'Sonicare Essence Sonic Electric Rechargeable Toothbrush' in white, Philips' 'Norelco Multigroom Series 3100 with 5 attachments' and Oral-B Pro's '1000 Power Rechargeable Electric Toothbrush Powered by Braun' proving the most popular.