299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Feb 12, 2015
Reading time
2 minutes
Download
Download the article
Print
Text size

Le Slip Français starts Kickstarter campaign to go to US

Published
Feb 12, 2015

Le Slip Français, which has promoted its Made in France products since its founding in 2011, is now aiming to tackle the American market.

And to meet its goal, the team from le Slip Français has adopted a somewhat unorthodox approach. "We still don’t have the means to finance a classic-style campaign," said William Gibault, the co-founding head of the brand. "The idea was to create a project that would bring in revenue as well as bringing attention to the brand."

Le Slip Français campaign “Very Love Trip"


The brand has created a campaign on the leading US crowdfunding site Kickstarter, entitled "Very Love Trip". It will be accompanied by a "viral" and "quirky" campaign, according to Gibault.

Customers are encouraged to pre-order products from the special collection, which features briefs, t-shirts and swimsuits as well as unique objects such as a dog figurine. With the money collected, participants can help Leo, the brand’s plastic mannequin, find his sweetheart Sherry (also made of plastic), who returned to the US at the end of Paris fashion week.

If the brand’s goal of 30,000 US dollars is reached, le Slip Français will take off on a three-week road trip on March 9 starting in New York. Upon arriving in Los Angeles, the team will open a pop-up store to present its products. 

The team from Slip Français with Léo the model - - Visuels le Slip Français


Four hours after the campaign’s launch, the brand had collected more than 1,000 US dollars. If it exceeds the expected amount, the brand will use the funds either to expand its presence in the US or to further marketing efforts.

"We’re trying to engage with our community, which includes 50,000 fans on Facebook and over 9,000 on Twitter," said William Gibault. "And we’re in contact with a news agency in the US and will be working on Facebook and Instagram to stir up the interest of the American media. For now, we don’t have customers in the US but we’ve made some initial contacts, especially with department stores. This is also a way to make them aware of our brand." 

The company, which primarily sells men's underwear, opened its first store in Paris last year and recorded a turnover of 1.5 million euros in 2014. 

Olivier Guyot with AFP

€1 = $1.33/£0.74

Copyright © 2024 FashionNetwork.com All rights reserved.