298
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Jul 10, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Launchmetrics unveils C-suite brand-decisioning platform for fashion, beauty

Published
Jul 10, 2019

Launchmetrics has just unveiled a new “brand decisioning platform”, a data analytics and benchmarking product targeting decision-makers and C-level executives. 


Social media posts are one way Launchmetrics' new product will help C-suite make decisions



The influencer marketing data specialist is aiming to help management teams make better marketing investments in order to maximise brand impact and measure the evolution of their brand equity against that of the competition.

Called Insights by Launchmetrics, the platform is focused on the fashion, luxury and cosmetics industries and debuts at the same time as an interactive microsite, the Insights100. This surfaces a selection of brands and influencers such as Gucci, Cartier, Fenty Beauty, Chiara Ferragni and Tati Westbrook, “to provide a comparative benchmark, through the efficiency of machine learning, and offer an analytical vision on the impact that marketing investments have for brands within the same segment.”

“The challenge for brands is not having an accessible, global view of what’s working, which hinders their ability to adjust strategies in real-time,” said company CEO said Michael Jais. “[This launch] will transform the way executives approach decision-making and give them the ability to leverage our unique data asset to quantify every marketing and PR action.”

He added that “using our proprietary Media Impact Value algorithm, executives can assign a monetary value to these activities to measure their performance and see which investments help build brand loyalty, as well as how they benchmark against competitors.” 

So how does it work? It’s an interactive, prescriptive tool that allows business leaders to “access dynamic dashboards and industry benchmarks” to “understand how their marketing and PR efforts impact their brand equity across different voices, channels, media types, time periods and regions, as well as easily assign a monetary value to those activities.”

Insights leverages a comprehensive data set comprised of more than 21 million online media articles a month, 231 billion+ social media posts a month, more than 1.1 million print pages annually, 200,000 key opinion leaders and 13,000 profiles of brands, retailers and more.

Copyright © 2024 FashionNetwork.com All rights reserved.