300
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Translated by
Susan Spies
Published
Mar 6, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

LVMH prepares for launch of multi-brand virtual department store

Translated by
Susan Spies
Published
Mar 6, 2017

LVMH is working on an ambitious e-commerce project, a type of French Net-a-Porter, a source closely involved with the initiative has told Fashion Network. The project scope is currently being mapped out.
 

Louis Vuitton, spring/summer 2017 - © PixelFormula


LVMH certainly has the portfolio to embark on a project of this scale, owning 16 fashion and leathergoods houses, including Louis Vuitton, Christian Dior and Celine; seven watches and jewellery labels; and nine perfume brands. The giant French luxury group had a record year 2016, posting €37.6 billion in sales (up 5% compared to 2015).

This luxury virtual department store will reportedly go into a test phase sometime in April or May before an official public launch in June, according to our source. When contacted by Fashion Network about the project, LVMH said "no comment".

This platform will host both the group’s many brands as well as other designer and affordable luxury labels. LVMH already owns Bon Marché and the DFS duty free retail chain, which should give it enough synergy to involve other brands with which it already has a relationship.

In September 2015, LVMH poached Ian Rogers from Apple, naming him Chief Digital Officer, an indication of digital’s growing importance in world of luxury.

Fendi, fall/winter 2017-18 - lvmh.fr


Luxury groups were initially wary about the Internet but have been revising their strategies for several years now, with varying degrees of success. Italian luxury label Tod's also announced a plan to create a multi-brand e-shop, but was not able to bring the project to fruition.

For its part, Kering created a joint venture with Italian fashion platform Yoox in 2012 to manage the e-commerce sites of its brands. In 2015, Yoox, which also operates LVMH brand Emilio Pucci's online store, merged with Net-a-Porter, a subsidiary of the Richemont Group, giving birth to an e-commerce giant.

More and more brands are now signing up with this luxury e-commerce platform, which gives them much greater exposure.

Copyright © 2024 FashionNetwork.com All rights reserved.