298
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
By
Reuters
Published
Jul 1, 2014
Reading time
2 minutes
Download
Download the article
Print
Text size

L'Oreal settles over skin care ads that US termed deceptive

By
Reuters
Published
Jul 1, 2014

WASHINGTON, United States - Cosmetics maker L'Oreal USA has agreed to settle U.S. complaints that its advertisements for skin care products Lancome Genifique and L'Oreal Paris Youth Code were deceptive, the Federal Trade Commission said on Monday.

Source: AFP


Under the settlement L'Oreal USA, a subsidiary of L'Oreal, is barred from making claims about the products that have not been substantiated by scientific proof, the FTC said.

In its complaint, the U.S. agency said L'Oreal claimed the Genifique line of products would cause "visibly younger skin in just 7 days" by prompting genes to "stimulate the production of youth proteins." The ads for the Genifique products, which cost between $60 and $132, ran from about February 2009 to April 2013.

L'Oreal advertised the Youth Code products by saying they would "instantly improve skin quality while revealing the new youth of your skin," the FTC said in its complaint. These products start at about $15.

The FTC alleged that L'Oreal had no studies to back up its assertions.

"It would be nice if cosmetics could alter our genes and turn back time," said Jessica Rich, director of the FTC's Bureau of Consumer Protection. "But L'Oreal couldn't support these claims."

L'Oreal said in its response that the claims that concerned the FTC had not been used "for some time now."

"The safety, quality and effectiveness of the company's products were never in question," said L'Oreal USA spokeswoman Kristina Schake in a statement. "Going forward, L'Oreal USA will continue to serve its customers through industry-leading research, scientific innovation and responsible advertising."

© Thomson Reuters 2024 All rights reserved.