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Published
Mar 3, 2017
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L Brands same store sales fall 13% in February

Published
Mar 3, 2017

L Brands, Inc. reported on Thursday a difficult month in February.
 
The company, which operates over 3,000 company-owned specialty stores, saw net sales fall by 10 percent to $765.5 million for the four-week period ended February 25, 2017. Meanwhile, comparable same store sales for the four weeks equally fell by 13 percent, as did February same store sales by 4.7 percent.


L Brands same store sales for February fall 13 percent. - Facebook: Victoria's Secret - facebook.com/victoriassecret


Victoria's Secret comparable same store sales decreased 16 percent.
 
The company says that its exit from the swim and apparel categories negatively impacted total company comparable sales by 6 percent points, as well as had a negative impact of 8 percentage points on Victoria's Secret comparable sales. 

Jennifer Braun with information from Reuters

 

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